The first big thing is you are offering people something WITHOUT taking an email. Now a days everyone is very conditioned to swap an email for something online.
In face, people like this opt in method sooo much, that previous people I know who have used it and clients have got messages from their customers saying "This is the COOLEST contest I have ever entered!", "I wish more people did giveaways like this!" When is the last time you got that about an email or a regular ad? Exactly!
Second is you're giving them a chance to earn something they LOVE for essentially free, since they never had to give you the email. Who wouldn't want something they love for no email, product costs or shipping costs?
Using this method you can get a ton of valuable targeted leads, but you had to pay to get the ad out, you have to pay for the giveaway products as well, so you're probably wondering, where is the money? Where is the ROI?
That is where this part comes in that makes this work like crazy, the Runner Up Prize!
Minus the actual contest winner, you now message EVERY lead you got on that list, and tell them they didn't win but they did WIN a Runner Up Prize!
This prize MUST be IN-STORE CREDIT that expires in a week. One we like to do is $25 in store credit on a purchase of $50-$75 (depending on the margins for the store/business). The magic is it being a credit, NOT A DISCOUNT.
People feel they are literally leaving money in your store if they don't redeem it, not just a discount on something maybe they weren't in a rush to get. The "Credit" Gives them a sense of loss, and the expiry date gives the sense of urgency.
I have had people net over 5 figures in PROFIT off lists under 2000 leads generated with this contest, and that didn't include repeat business. Also, they have opened 2 messages now from you, one to enter a giveaway, the next one to get something for free.
How likely do you think they are to open your third one? Make it count!
Have a great day!